Study of the volume and capacity of the quest rooms market in Novosibirsk

The article examines the situation on the market of quest rooms in Novosibirsk. The market volume is calculated using the bottom-up method, the potential market volume that can be reached in the coming years, and the number of target audience. The article examines the issue of quest density, namely the number of people per quest, this parameter will help to understand whether the quest market in a given city is overcrowded. For the objectivity of the study, cities located nearby were taken, as well as cities similar to Novosibirsk in terms of population and economic situation. The obtained conclusions are checked for realism by comparing them with the number of queries for the keyword "quest".