Research of startup organization peculiarities in modern business activities

The study shows the features of building and emergence of such an innovative business structure as a startup. The article considers examples of technological, social, and IT startups and identifies the main features of their success and effectiveness from the point of view of the business structure. Examples of information startups, such as You Tube, Instagram, and Twitter, are considered in detail. The article presents in detail the technology of creating and gradually growing a technological and engineering startup, discusses the stages of its development, as well as the features that must be considered at each stage for its successful implementation. social startups are also separately included: Kickstarter, Greenhouse of social technologies, Dreamo, Surdo-online, etc. and their specifics and economic efficiency are revealed.