Research of the brewing industry: pricing and evaluation of consumer opportunities
Автор: Rodin O.A.
Журнал: Экономика и бизнес: теория и практика @economyandbusiness
Статья в выпуске: 11-3 (117), 2024 года.
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This research article analyzes the current state of the brewing industry in Russia, focuses on the influence of economic and political factors on production processes. The indicators of production, sales, consumer opportunities, as well as the consequences of sanctions on the brewing market are analyzed. The high share of domestic beer in the Russian Federation and the prospects for its growth both domestically and internationally are emphasized.
Brewing industry, pricing, consumer expectations, domestic beer, consumer
Короткий адрес: https://sciup.org/170208015
IDR: 170208015 | DOI: 10.24412/2411-0450-2024-11-3-65-67