Research of the brewing industry: pricing and evaluation of consumer opportunities

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This research article analyzes the current state of the brewing industry in Russia, focuses on the influence of economic and political factors on production processes. The indicators of production, sales, consumer opportunities, as well as the consequences of sanctions on the brewing market are analyzed. The high share of domestic beer in the Russian Federation and the prospects for its growth both domestically and internationally are emphasized.

Brewing industry, pricing, consumer expectations, domestic beer, consumer

Короткий адрес: https://sciup.org/170208015

IDR: 170208015   |   DOI: 10.24412/2411-0450-2024-11-3-65-67

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