Study of consumer preferences in the market of semi-finished meat products

The paper presents the results of a study of consumer preferences in the market of semi-finished meat products in the Republic of Buryatia. Based on a survey using the QFD methodology, the article demonstrates a matrix of consumer preferences of a new semi-finished meat product with high nutritional value and low calorie content, containing mutton meat as meat raw materials, and white cabbage and withering onion Allium senscens as vegetable components. Structuring of quality functions has shown that when producing a new semi-finished meat product in a dough wrapping, special attention should be paid to such indicators as taste, calorie content, cost, smell, aroma, conservation conditions. As well as the analysis of experimental and control samples of products allowed us to establish the directions necessary to optimize the quality of the product under development.