Researching the older people’s needs for specialized services of the wellness industry in Novosibirsk

The article is devoted to the considering theoretical and practical issues of the wellness industry development in Novosibirsk and the use of its opportunities for organizing leisure time for older people. The authors consider the develop- ment tendencies in the wellness industry as way for organizing the leisure of consumers whose physical, psycho-emotional and financial possibilities are lower than active age people. The statistical data cited in the article indicates that the development of services in this sector is rapidly growing, the range of services are expanded, wellness companies are oriented to different groups of consumers: children, pregnant women, disabled people, etc. However, atten- tion is not paid to people of the third age. This research provides mapping the market of services of enterprises and or- ganizations rendering wellness services. In particular, those organizations that provide fitness and dance services are considered. It is these services in the wellness industry that can solve for the elderly at least two tasks at a time - maintaining and strengthening psychosomatic health and creating conditions for versatile communication. The results of mapping show that Novosibirsk has large number of such organizations, however, only two among them (included in the federal fitness network) provide services for the elderly people. The survey of elderly people in Novosibirsk allowed to identify the need for fitness and dance services, and made it possible to determine priorities in time, cost and types of employment in the centers of the wellness industry. Also the authors note that classes for people of this target group should take into account its features and should be conducted by trainers with special edu- cation. According to these features specialized programs should be developed, including the use of recreational and service technologies as an alternative to the usual fitness.