Research of the essence of the category “marketing strategy” as an element of an enterprise's competitiveness management system

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The article analyzes the most common interpretations of the concept of "marketing strategy of the enterprise." The key elements of the enterprise’s marketing strategy and their role in shaping the stages of its development have been identified. Based on the study, an author's view is formulated on the definition of the essence of this economic category.

External and internal environment, marketing strategy

Короткий адрес: https://sciup.org/170187676

IDR: 170187676   |   DOI: 10.24411/2500-1000-2020-10494

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