Research of the Russian customers types in the shopping centers

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The article investigates the connection between the types of buyers and structure of customer value shopping center. The author carries out the difference between the value of shopping and value of the shopping mall, empirically proves the factor's structure to assess the attractiveness (value) of the shopping center. Using cluster analysis, the author identifies and describes five types of Russian buyers in their relation to the value of the shopping center attributes.

Shopping value, attractiveness of the shopping center's attributes, types of customers in shopping centers

Короткий адрес: https://sciup.org/14875438

IDR: 14875438

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