A study of the tourism potential of the Republic of Adygea in the context of a growing tourist flow

The article examines the development of the tourism industry in the Republic of Adygea as a key factor in the economic growth of the region. The trends of domestic tourism, investments in infrastructure and the growing number of accommodation facilities are analyzed. The potential of ski tourism and the need to improve transport accessibility to increase the competitiveness of the region are emphasized. The growth of the tourist flow and capital investments indicates a positive trend, however, for further development, diversification and effective resource management are necessary.