Research of the possibilities of applying digital innovations in the conditions of in-house entrepreneurship in an organization
Автор: Bezdudnaya A.G., Treyman M.G., Ignatova D.Y.
Журнал: Технико-технологические проблемы сервиса @ttps
Рубрика: Организационно-экономические аспекты сервиса
Статья в выпуске: 1 (67), 2024 года.
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The article analyzes the main issues related to the use of digital innovations in the context of intra-company entrepreneurship. The signs of digital innovation and the key components of "Industry 4.0." within the framework of intra-company entrepreneurship are presented. CRM systems, chatbots, virtual and augmented reality technologies and their importance for the effective development in the organization are considered in more detail.
Organization management, intra-company entrepreneurship, digital innovations, information systems, communication, crm systems, chatbots
Короткий адрес: https://sciup.org/148328317
IDR: 148328317
