Historical development of packaging typography
Автор: Kevchenkov S.D.
Журнал: Международный журнал гуманитарных и естественных наук @intjournal
Рубрика: Экономические науки
Статья в выпуске: 5-4 (92), 2024 года.
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Packaging design plays a key role in promoting products. This article provides an overview of the history of packaging typography over more than 100 years, beginning in the 19th century. The study reveals the evolution of packaging typefaces, from simple linear typefaces to modern digital typefaces, highlighting their importance to the brand and consumer.
Packaging design, typography, font, history, development
Короткий адрес: https://sciup.org/170205711
IDR: 170205711 | DOI: 10.24412/2500-1000-2024-5-4-155-160