The history of media. Domestic and mechanical era

The authors of the article discuss Marshall McLuhan's position on the history of media. The scientist presented the stage of development of human integration into the communication system by denying its internal integrity, accompanied by the destruction of the" shells " of sensory experience and the harmonious exchange of information with the Universe. McLuhan sees the main media breakthroughs in the development of human society primarily in the appearance of the phonetic alphabet, and later, the printing press.