Election campaigns as a sphere of PR activity

The article examines election campaigns from the point of view of their connection with the activities of PR (advertising and public relations). She explores the role of PR in shaping the image of candidates, creating effective communication strategies, managing information and manipulating public opinion. Characteristics of election campaigns as the most important component of the political process: concept and essence. The structure of the election campaign. The main stages and stages of the election campaign. Selective technologies. Classification of electoral technologies and the scope of their application.