Value orientations changes as a result of a position change of available values in the system of personal properties (on the example of students as the future public relations specialists)

Emergence of such occupation as Public Relations was due to social change in our country and it aroused interest in analysis the qualities which will allow students to succeed professionally in their future. But personal qualities which will be important for them haven't been studied yet. So we think that it will be rational to study students' value orientations, self-consciousness and personal traits.