Advertisement communication language as power discourse
Автор: Trushina Larissa
Журнал: Известия Волгоградского государственного педагогического университета @izvestia-vspu
Рубрика: Культурология
Статья в выпуске: 8 (42), 2009 года.
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There is given the analysis of advertisement implicit functions. The author gives a conclusion that advertisement is an independent discourse that functions in social and cultural environment; it is a myth about things; a system of things organized by power structures and by which a person consumes social relations.
Advertisement, discourse, power, society, myth, thing
Короткий адрес: https://sciup.org/148164029
IDR: 148164029
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