Advertisement communication language as power discourse

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There is given the analysis of advertisement implicit functions. The author gives a conclusion that advertisement is an independent discourse that functions in social and cultural environment; it is a myth about things; a system of things organized by power structures and by which a person consumes social relations.

Advertisement, discourse, power, society, myth, thing

Короткий адрес: https://sciup.org/148164029

IDR: 148164029

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