Language game as the source of variation

The article examines the language game as a linguistic phenomenon. Language game is a certain type of verbal behavior of speakers, based on a deliberate (conscious, thoughtful) violation of the system of relations of language, i.e. on the change speech norms with the aim of creating a non-canonical linguistic forms and structures. It is revealed that language game -receiverdata activity, allows free use of various techniques. The language reflects the creativity of man, manifested in speech. Language game " activates the hidden potency of language, makes you wonder about the contradictory phenomena of its functioning. Language play on the phonetic level is widely spread in literature. On the phonetic level different replays of both audio and lexical are often used. Phonetic language game is the game on the tune with three of the implementation plan: sound, sound graphic and graphic.