The language game as meta-discursive practice (on the material of poly-code advertising texts)
Автор: Isaeva L.V.
Журнал: Вестник Тверского государственного университета. Серия: Филология @philology-tversu
Рубрика: Лингвистика
Статья в выпуске: 1, 2017 года.
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Meta-discursive and meta-linguistic aspects of the language game in a poly-code advertising text are surveyed in the article. Such characteristics of the language game as expressiveness, comic effect, manipulative capability and others are viewed upon as secondary to the meta-discursive and meta-linguistic ones.
Language game, meta-linguistic function, discourse, poly-code text, advertising
Короткий адрес: https://sciup.org/146121969
IDR: 146121969
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