Language game in advertising texts

Автор: Nikitina T.V.

Журнал: Форум молодых ученых @forum-nauka

Статья в выпуске: 2 (30), 2019 года.

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This article analyzes the language of advertising. Spheres of use of advertising and its features, as well as the use of the reception of a language game in advertising texts.

Advertising discourse, language game, violation of language norms, linguistic experiment

Короткий адрес: https://sciup.org/140285568

IDR: 140285568

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