Language features of creative greeting cards

The article describes creative greeting cards that appeared as a result of the search for new forms of congratulations. The authors call creative postcards with a parceled non-standard text, which is placed on different sides of a postcard and in which there are no traditional greeting elements (event nomination, messages, etc.). Such texts are expressive, quite categorical, have a high pragmatic potential, they are often based on antithesis or rhetorical questions. In addition to the traditional functions of a greeting card, creative greeting texts have suggestive and complimentary functions. Creative greeting cards have gained wide popularity in connection with the desire of addressees for non-standard, original, non-traditional congratulations.