Linguistic features of modern prints on clothes

The article examines texts on youth’s clothing, which in the modern world becomes a way of self-presentation of a linguistic personality, a declaration of its ideological attitudes, a way of entering into a dialogue. The authors describe the structural and semantic features of prints on clothes, note the use of the imperative, contextual antonyms, the inclusion of vocabulary of different styles, and the construction of statements as following the oral and colloquial traditions. Researchers point at aphorismic character, precedence, creolization, as well as hashtagging of text prints on clothing.