Language representation of the universal middle path in the Russian and Chinese culture

In the article authors address to the analysis of language realization of a cultural universal "median way". Attempt to show becomes that it is cultural norm, has key value for understanding of basic values of culture. Applying cognitive, semiotics and axiological approaches to studying of the sign phenomena in language and culture, authors reveal deep universal and national meanings of ideas of a median way. Thus, the median way is interpreted not as averaging, and as stages of processes of the understanding, cultures providing a syncretism. Extensive language material of the Russian and Chinese languages allow authors to draw the conclusions useful both to the theory of culture, and for cultural linguistics.