Revenue management на примере гостинцы "Октябрьская" effective work in electronic sales channels in terms of revenue management on the example hotel "Oktyabrskaya"
Автор: Pechetitsa E.V., Chernov D.S.
Журнал: Технико-технологические проблемы сервиса @ttps
Рубрика: Организационно-экономические аспекты сервиса
Статья в выпуске: 4 (34), 2015 года.
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The article deals with the promotion of hotel services with the help of revenue management. Here are the most common options in hotel rates. The algorithm works with overbooking. An example of the analysis of pricing policy "Oktyabrskaya" in the electronic sales channels in terms of Revenue management. It is concluded that the "soft" conditions of cancellation and prepayment bookings inept price positioning in the electronic sales channels, due to the late work with waived bookings leads to lower incomes.
Revenue management, electronic sales channels, overbooking, promotion, inn, hotel
Короткий адрес: https://sciup.org/148186287
IDR: 148186287