Effective management of investments to the branch network development as a necessary condition of sustainable business

This article substantiates the importance of effective investment management, invested in the development of the branch network. The branch network is described as a complex structured system that requires a constant growth of investment, the effective management of which contributes to receiving of a stable profit, ensuring long-term competitiveness, preserving the business position and its sustainable functioning. The article deals with methodological approaches to assessing the effectiveness of investments, the pros and cons of each approach are analyzed.