Efficiency of monitoring in the marketing system, as a tool to improve the competitiveness of the company

Business management involves a complex information process, the systematic adoption of effective management decisions based on operational market and internal information collected, analyzed and disseminated by the management entity. Accordingly, the success or failure of a company in a turbulent market environment depends on the speed and quality of management decisions, which in turn are based on the availability of an integrated sociometric marketing monitoring system in the organization. To effectively manage the company and improve the quality of management decisions, it is necessary to have objective, accurate, timely and relevant information. In this regard, we conducted a diagnostic of the effectiveness of sociometric monitoring of the market in the marketing system from the perspective of its impact on the company's competitiveness.