The efficiency of product placement as a factor influencing the purchase decision-making process

Автор: Galavanova S.E.

Журнал: Теория и практика современной науки @modern-j

Рубрика: Основной раздел

Статья в выпуске: 12 (90), 2022 года.

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The article deals with such hidden advertising technology as Product Placement. The forms, goals, advantages and disadvantages of this technology of hidden advertising are determined, as well as ways to effectively influence Product Placement on the target audience are identified. A SWOT analysis was conducted on the use of this technology in the mass media.

Product placement

Короткий адрес: https://sciup.org/140296892

IDR: 140296892

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