Efficiency of machine translation in urban discourse

This article aims to analyze the use of Yandex.Translate , an online machine translation system, in translating urban discourse texts on the web. The authors use integrative linguistic-and-pragmatic approach to assess machine translation quality in a global digital setting. The aim is to show the efficiency of a state-of-the-art machine translation system and to investigate its usefulness in practical application. The authors perform a detailed analysis of the Paris city website content, which is automatically translated from French into Russian with Yandex.Translate . The data selection is justified by the absence of official foreign versions of this website, which points to the need of machine translation engines integrated in a web browser. Less than 20% of the analysed machine-translated texts demonstrate high language quality, whereas 60% can be referred to as acceptable - the text preserves the meaning of the source but contains some errors and inaccuracies in the target language. About 20% of the machine-translated text contains blunders, which violate Russian language norms. It causes source text contents distortion and communication failures. In the end, a classification of the system errors is presented. It is also concluded that machine translation would substitute middle-skilled human translators in the future. However, the use of such systems will enforce standardisation and simplification of the target language.