Efficient methods of consumer behavior research (case study of JSC 'Donskoy tabak' production)
Автор: Antsupova Alexandra A.
Журнал: Вестник Донского государственного технического университета @vestnik-donstu
Рубрика: Социально-экономические и общественные науки
Статья в выпуске: 5 (56) т.11, 2011 года.
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The application of control methods of consumer behavior is considered. The consumer response to the producers' promotion instruments is analyzed. Efficiency of various methods of consumer behavior research in the tobacco sphere is investigated. The list of the basic instruments for promoting tobacco production and passing the information to the end-consumer is made.
Consumer behavior, marketing research, focus group, techniques of group discussions, focus group research
Короткий адрес: https://sciup.org/14249608
IDR: 14249608
