Economic essence and anti-crisis management measures at the enterprise

The article examines the economic essence and the role of crisis management in the modern world. The relevance of the scientific research is related to the dynamics of the growth of the share of enterprises that undergo bankruptcy proceedings and are forced to liquidate the business due to the inability to solve their crisis situations. The purpose of the scientific article is to analyze the essence of crisis management, its main approaches (proactive, reactive, preventive, rehabilitative) and methods aimed at reducing the negative consequences of crisis situations in the company. The main fundamental factors that lead to the crisis state of the enterprise, which determines the adoption of anti-crisis management measures, are considered. As a confirmation of the statement about the effectiveness of anti-crisis measures at the enterprise, he will give an example of a company that, with the help of anti-crisis tools, was able to maintain its stable financial position in the market and get out of a crisis situation with minimal negative consequences on financial results.