Economic aspects and perspectives of development of modern domestic television
Автор: Golubev Gennadiy Marksovich, Morshchagina Nina Aleksandrovna
Журнал: Петербургский экономический журнал @gukit-journal
Рубрика: Теория и практика управления организационно-экономическими системами
Статья в выпуске: 2 (14), 2016 года.
Бесплатный доступ
The article discusses the effects of crisis instability on the quality and quantity oftelevision production, the television advertising market and domestic televisionin general. It describes trends in the development of the Russian television in themedium-term. It is concluded that, despite the difficult economic and politicalsituation and technical progress in the country and the world, television remainsthe most popular of all media.
Television program, content, advertiser, the rating of tv shows, product placement, television premier
Короткий адрес: https://sciup.org/140129003
IDR: 140129003