Economic aspects of the television advertising market development in the crisis of instability

This article discusses the global international and Russian advertising markets. It evaluates the impact of economic and political factors on the Russian advertising market in the crisis of instability. It analyzes data volume of television advertising in Russia within 2013-2015. With this in mind, it gives the trends of the Russian advertising market development and explores strategies for leading television advertisers. The article concludes that, despite the difficult economic and political situation and technological progress in the country and the world, television still remains the most effective advertising medium.