Enterprise Economic Potential: The Concept, Significance, and Assessment Approaches

The article deals with the theoretical aspects of assessing an enterprise economic potential, studies the essence of the concept, its structure, and significance in the activities of a particular organization. In today's dynamic environment, utilizing all components of an enterprise's economic potential is the basis for improving management effectiveness. This allows for the identification of a company's hidden reserves, formation of science-based development plans, and making balanced management decisions. The importance of such assessments is significantly increased by various factors. Assessing the level of economic potential enables the timely identification of vulnerabilities in an enterprise's operations and the adoption of measures to minimize their negative impact. This not only allows for the elimination of existing problems but also creates a solid foundation for future development in an uncertain environment.