The economy of experiences in a consumer society

The article considers the economy of experiences as a set of economic relations characteristic of modern consumer society. The formation of a consumer society changes all aspects of a person’s life, including social activity and leisure behavior. The author states that destructive social relations, which stem from the very essence of consumer society, have a clear ideological basis, consonant with the ideas of Western European liberalism. At the same time, the expression of liberal ideals is re ected in the right of consumer freedom or freedom of consumption. Such a right enables and ensures the possession of unlimited opportunities in access to goods and services. It is concluded that the economy of experiences a󰀨ects the sphere of human needs and itself controls his leisure behavior, and more broadly, cultural activity. The question is raised about the need to search for national identity in the economy of experiences, overcome the shortcomings of the “consumer society” model, as well as develop approaches to include the creative sector in the system of cultural policy of the Russian state.