Ecotourist discourse in the paradigm of tourist discourse

Over the past few decades, the term "discourse" has become part of a number of humanities, including linguistics. This can be explained by the contrasting nature of the term in terms of the variability of its semantics. Such multitasking of the concept of "discourse", as well as its application in various humanitarian directions has entailed the emergence of a number of semantic interpretations and ideas of the term. However, the concept of ecotourist discourse has not yet been fully explored, which confirms the relevance of this paper.