Expressive means in the news media texts on economic issues in the aspect of speech impact

The article is devoted to the urgent problem of linguistic interpretation of news media texts. Various methods of expressing news media texts of economic subjects produced on the websites of news agencies are considered. Based on the classification proposed in the scientific literature two groups of expressive means of modern mass media are distinguished: 1) expressive means that contribute to the greater expressiveness of the material presented without disrupting the overall objectivity of the news (compression of the text when the fact is stated, transferring the focus of attention from the subject of the action or state to the semantically secondary component of the situation, utterances expressing social appraisal, text elements that indicate the presence of the author in the situation, the logical elements that model the situation of reflection, general language metaphors is described); 2) expressive means that violate the neutrality and objectivity of informing speech, emphasizing the personal author ’s position to the published facts. The expressive means of the second group are characterized in detail, the material of the news reports of the sites of Ukrainian news agencies shows that among the evaluative elements of news media texts of economic subjects there are dominant usual expressions: emotional-evaluative words, colloquial words, vernaculars, and expressions with a pronounced sign of occasionality: ironic utterances, precedent phenomena, individual-author ’s metaphors, quotes of mediapersons.