Elements of information and analytical support for the promotion of cultural tourism products

The article deals with information and analytical support for the promotion of cultural tourism products and the choice of means of communication. The classification of elements of the information and analytical base for the promotion of tourist services is based on the use of external and internal marketing information. The features of information and analytical support of the stages of development and promotion of cultural and educational tourism services are considered. The directions of information and analytical support of cultural and educational tourism are highlighted.