Ambient media as a new form of advertising

Автор: Kazieva F.R.

Журнал: Экономика и социум @ekonomika-socium

Рубрика: Основной раздел

Статья в выпуске: 4 (71), 2020 года.

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In the modern world, non-standard advertising media is one of the most effective ways to communicate with the target audience. This article discusses the development trend of the advertising industry and its directions. The paper analyzes the characteristics of new forms of advertising media and the way they are used in Russia. The concepts of such phenomenon as Ambient media are defined.

Ambient media, advertising, traditional advertising

Короткий адрес: https://sciup.org/140251898

IDR: 140251898

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