Emotional factor in design

Increasingly, the special literature contains the thesis that in a modern society the successful sale of a product on the market is not possible without taking into account the emotions that it (this product) provokes among potential consumers. One of the ways to analyze for the possible confirmation of this thesis is to consider different directions of design, on the subject of taking into account the emotional component of consumers, as well as the tools used by designers. Thus, we will make an attempt to determine some general laws by means of separate examples.