Emotional marketing as a modern approach to promotion
Автор: Verkhovtseva O.N., Kachagin A.Y.
Журнал: Креативная экономика и социальные инновации @cesi-journal
Рубрика: Инновационные подходы и технологии в креативной экономике
Статья в выпуске: 4 (9) т.4, 2014 года.
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The article examines the emotional marketing as a new direction of marketing activities and modern approach to the promotion of goods. Highlights the shortcomings of modern marketing approach, and explained the need for marketing are based on emotions. It is shown various data about consumers' susceptibility to certain factors emotional impact. The influence of emotional factors on the purchase is important condition of contemporary marketing.
Emotional marketing, emotional factors influence, scent marketing, visual merchandising, promotion impulsive
Короткий адрес: https://sciup.org/14239000
IDR: 14239000
