Emotivity as a problem of conflictogenic discourse of modern mass media in Russia and Germany

The article considers emotive markers of conflictogenicity of modern mass media. The authors consider the emotivity of the conflictogenic discourse of the mass media as a strategy of provocation and manipulation of the psychoemotional sphere of the recipient. The analysis of the emotive space of mass media conflictogenic discourse is based on the theory of emotions (V.I. Shakhovsky’s term) and taking into account the principle of representativeness.