Events as a promotion tool in the context of the pandemic

The article discusses the approaches of domestic and foreign authors to the concept of event marketingand presents the results of the author's research. The authors conducted in-depth interviews with event visitors, which made it possible to identify factors that positively or negatively affect the perception of the event, which can be used by event organizers. The authors also conducted expert interviews, which made it possible to talk about the relevance of event marketing after the end of the coronavirus pandemic.