Aesthetic evaluation in the cumulative text promoting the historical ballroom reconstruction

Statement of the problem. The article considers the cumulative text of the St. Petersburg Internet site dedicated to the historical ballroom reconstruction. Evaluation is recognized as the basic characteristic of the analyzed text. The purpose of the article is to identify the features of speech representation of the aesthetic evaluation dominating in the semantic structure. Methodology. With the help of statistical processing, lexical means of expressing aesthetic evaluation were analyzed in cultural and educational texts, in fragments of popular scientific publications informing about the national ballroom culture, in informative modular texts and reviews of guests of modern balls. Research results. The speech representation of aesthetic evaluation in the cumulative text of the promotion is due to its extra-task, the genre characteristics of the components, the orientation of the collective author to the expectations of the audience.