Aesthetics of digital art

Today the methodological approaches to the analysis of digital art are diverse and multifaceted, so the article analyzes its aesthetics as a complex and diverse phenomenon in contemporary artistic discourse. Such key aspects as multimedia, interactivity, dynamics and flexibility, which create a unique experience for the viewer, are considered. Particular attention is paid to personalization of interaction of a viewer with the works and expression of social and political ideas in digital art. This leads to new forms of collaboration between artists and the public, where everyone can contribute to the result. The study of such phenomenon as digital art allows to analyse its aspects not only in modern art discourse but reveal its influence on the development of traditional forms of fine art.