Stages and tools for developing strategy of a company

The main stages of developing an organization's strategy are considered and a list of strategic analysis tools that can be used at each of the stages is presented. It is shown that it is desirable to start strategic analysis with a description of the factors of the macroenvironment, including taking into account their quantitative assessment. The next stage of strategy development is the analysis of the industry where the company operates. After that, the internal environment of the organization is assessed, first of all, its strategy, as well as strengths and weaknesses, and a comparison with direct competitors is made. The development of a strategy is directly based on the construction of strategic alternatives that take into account both the state of the organization's external environment and the factors of its internal environment. The choice of the company’s strategy is based on an assessment of the advantages and disadvantages of each of the alternatives, and its development ends with a detailed description and assessment of the possible effect of its implementation.