The stages of evaluating the effectiveness of the assortment based on category management tools

Автор: Lezhneva I.V., Ryzhakova A.V.

Журнал: Теория и практика современной науки @modern-j

Рубрика: Основной раздел

Статья в выпуске: 7 (109), 2024 года.

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This article substantiates the need for in-depth analysis and strategic assortment management. The article describes the key stages of evaluating the effectiveness of the formed assortment in retail, aimed at optimizing category management and improving the financial results of the company. The study identifies six stages of successful implementation of category management, starting from the formulation of strategic goals of the company, annual and monthly planning, to the development of effective interaction between departments and cooperation with suppliers.

Range, composes the assortment, retail

Короткий адрес: https://sciup.org/140306521

IDR: 140306521

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