Ethical connotations of cultural universal «way» in the Russian and Chinese languages

This article focuses on the analysis of language realization of a cultural universal "way", it is stressed key value for a survival of the person as beings cultural, moral and spiritual. Thus language models serve for modeling of human activity, as indicated by the development of ethical connotations in two such different languages and cultural systems. Extensive language material of the Russian and Chinese languages, first of all, the Academy dictionaries and paremiologyc fund, allow authors to draw the conclusions useful both to the theory of culture, and for a cultural linguistics.