Evaluation of the influence of exogenous factors on the financial indicators of the company, working in the sphere of interactive entertainment, on example of Activision Blizzard

This article is dedicated to assessing the role and significance of environmental factors in the process of financial activity of a video game developer company, verifies the existence of a correlation between exogenous factors and the main financial indicators of the American company Activision Blizzard. The importance and prospects of the video game market is substantiated, the essence of Activision Blizzard activity is determined. The company's financial indicators for 9 years were systematized, and a number of environmental factors were selected that were supposedly interrelated with financial indicators. A correlation analysis was conducted, on the basis of which conclusions were made.