Evolution of marketing-mix concept
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The article is considered the concept of “marketing mix” and the elements of this model. Studied some models of the marketing mix, their appearance in time and development. The components of the marketing mix are analyzed in order of their appearance.
Product, place, promotion, price, people, process, physical evidence, marketing, marketing mix, complex of marketing
Короткий адрес: https://sciup.org/140280905
IDR: 140280905
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