The evolution of marketing: from traditional to digital

The article examines the chronology of marketing development since the beginning of the twentieth century. The key points that have changed the specifics of marketing are highlighted, and information from different approaches to the evolution of marketing is structured. The article analyzes the existing theory of marketing development, as well as the comparative characteristics of traditional and digital marketing in the context of the 4P concept and marketing research. The theoretical and practical aspects of the chosen topic are considered.