Evolution of approaches to human capital management

The article focuses on the study of the evolution of approaches to personnel management, emphasizing the importance of analyzing both the general management system and its individual aspects. Analysis of existing scientific works allows identifying current problems in the field of personnel management and form effective strategies for solving them. The paper highlights the need to adapt established methods to new conditions, including digital transformation, globalization and changing trends in the labor market. The analysis also covers key elements such as motivation, organization culture and improvement of management operations, the purpose of which is to achieve and maintain the company's competitiveness for the long term. The integration of modern technologies, such as artificial intelligence and big data analytics, into personnel management processes is justified, which allows improving decision-making accuracy and optimizing personnel processes. The article pays special attention to the formation, development and management of an important component of the personnel management system — human capital. In conclusion, the authors propose recommendations for further research aimed at developing innovative approaches to human capital management that will meet the challenges of the 21st century.