The evolution of production and economic activity of TNCS of the consumer sector

The article is devoted to issues of changes in the production and economic activity of transnational corporations (TNCs) in the consumer sector. Changes in consumer preferences, growing turbulence and unpredictability of markets, the emergence of global products, suppliers and consumers, digital transformation of all aspects of life, growing competition from firms from fast-growing countries have predetermined changes in the entire production and business activities of these TNCs.