To the problem of interdiscursivity of "sports announcement" type of text (based on the German-language texts)

The study is devoted to the phenomenon of interdiscursivity within the media space and is conducted on the basis of German-language texts of sports announcements. The aim of the study is to validate the interdiscourse nature of media text integrating the features of journalistic, advertising and PR-discourses. The study is based on methodology of discourse analysis, which assumes typology of discourse and study of the main discursive strategies taking into account the relevant features of the type of discourse. The study observes that massive media communication leads to a blurring of the boundaries between the separate communicative spaces, which leads to the emergence of interdiscursivity phenomenon. Interdiscursivity is broadly understood as interpenetration of discourses, the interaction of different knowledge systems and cultural codes. Interdiscursivity can be seen as the interaction of artistic discourse with different discourses and sign systems. Interdiscursivity in semiotic sense is regarded as a form of interaction of different discourses of various semiotic natures, which leads to the creation of synthetic texts, as well as it is a mechanism for their reception...